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Monday, November 12, 2007

Does Your Website Have a Good or Bad Personality? Turn It Into a Nice Guy!

Websites have personalities, sites with top quality content and a user friendly but good looking design usually have a good personality. However some sites have a bad personality, I would describe a lot of the MFA (made for Adsense) websites as having a bad personality.

What Am I On About?

Visitors on your website create a relationship with your site. Certain factors decide how much of an effect the site can have on the visitors feelings, the more of an effect the stronger the relationship is. As in real life the relationships you have with people depends on their personalities, the same can be said for websites. Sites that spark a positive relationship with the visitor have a good relationship.

How To Have A Bad Personality

Create a website with a tacky free template, add a little bit of content copied from Wikipedia and then just fill it with Adsense and other advertisements. This is what newbies to the web often do without realising. This will make you a few dollars in the short term but by building no relationships with users your site will never be a big success long term.

Create a Good Personality!

A site with a good personality is one that has the ability to spark a good relationship with the visitor. Im not going to run through in depth everything required but you need the basic framework, here are the key requirements regardless of your sites topic or niche:

  • - Professional and eye pleasing design
  • - Design that allows an uncomplicated experience for the user
  • - Good quality content
  • - Majority unique content
  • - Positive tone to the site (in the text/images)
  • - Some kind of user interaction
All these elements together are sure to strike a good relationship with the user. As long as the visitor is actually interested in what your site is about there is a good chance they will make an action on your site I.E buy a product, join a newsletter, create an account or even just add the site to their favourites.

Is Your Site a Nice Guy?

Im sure from this article that you can now work out how much of a good personality your site has. If you are missing a few elements then you should make sure that you add them, long-term your site will have more success.

Resources

If your design isnt as good looking as you want then you should consider adding some quality images. These dont have to cost anything, you could try out Free Stock Images to get a list of all the sites providing images for free. They also have more webmaster articles like this one so you can learn even more about how to make your site a success.

------ You are welcome to link to this article, if you copy it into your website please make sure nothing is edited and the links remain live. Hope you enjoy it!

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